RESPONSIBILITIES:

• Lead DESIGNER and product developer for the men's wellness active category

• Collaborative managed and developed color strategies across all wellness categories

• Independently created tech packs, BOMS, and POMS, for all independently designed products

• Conducted market research, analyzing future trends and upticks in consumer interest

• Surveyed 50+ Males, presenting product questions and inquiring about customer desires

• Presented product ideation to CSI's corporate teams for line reviews and approvals

• Created room simulations that stimulated the 5 senses amongst a 3 person team, emphasizing the transformation in consumer-demanded experience while showcasing wellness trend direction

• Traveled internationally to Paris and Milan for Premiere Vision, Trend Union, factory tours at Candiani Denim, Careera Denim, Ets Legeron, and conducted trend shopping Overseas